Smart Car Advertising Project

 

My previous project for my graphic design degree was to create an advertising campaign for the Smart Car range, specifically to pull people into the York showroom at Clifton Moor to take one for a test drive. I decided to create a portrait, Landscape, and bus side posters, that all worked off each other in a series using bright colours and a detailed illustrative design, to represent the fun creative side of the Smart Cars the company like to portray to their target market. I also designed an e-mail design to expand ways of communications as today e-mails are a good way of contacting multiple people with offers and advertisements to get peoples attention in the specific target market.